spending on contextual advertising on the global level would more than double between 2021 and 2027.
During a 2021 survey carried out among U.S. publishers, 81 percent of respondents stated that they were planning to use first-party data to continue to be able to identify their audiences for advertising purposes; 52 percent stated that they would use various targeting techniques that did not require one-to-one audience matching. Contextual advertising is one of these techniques. A different source projected that the Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021
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Advertiser Perceptions. (March 2, 2022). Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
Advertiser Perceptions. "Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021." Chart. March 2, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
Advertiser Perceptions. (2022). Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
Advertiser Perceptions. "Audience Identification Tactics Publishers Were Planning to Use after Retiring Third-party Cookies in The United States as of September 2021." Statista, Statista Inc., 2 Mar 2022, https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/
Advertiser Perceptions, Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021 Statista, https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/ (last visited June 15, 2024)
Audience identification tactics publishers were planning to use after retiring third-party cookies in the United States as of September 2021 [Graph], Advertiser Perceptions, March 2, 2022. [Online]. Available: https://www.statista.com/statistics/1294837/tactics-audience-identification-usa/